Phyllis Pieri, CFE, is a Franchise Strategist, Certified Franchise Executive, author, and founder of Your Franchise Coach. With 40+ years in franchising, she has owned franchises, helped build franchise systems, worked in franchise development, and spent more than 20 years helping people explore franchise ownership.
Today, Phyllis specializes in helping professional women navigate career transitions and determine whether franchising fits the life, income, and future they want to create. Her approach starts with clarity, not a list of franchises. She helps clients identify the right business model, investment, role, and lifestyle before exploring opportunities.
Known as “The Lady in Red,” Phyllis brings decades of real-world experience and a personal, no-pressure approach to franchising. She believes the right business should support the life you want to build, not become another job you want to escape.
